Skip to content
ExecMBABooks.com

Books on UCLA Anderson reading lists

These books appear in course material that UCLA Anderson or its faculty have published. Each line shows how the book was listed, the course, the year the listing was seen and a link to the source. Reading lists change every term, so check the source for the current one.

This site is not affiliated with or endorsed by any university or business school; references to course reading lists point to publicly available material.

Marketing

  • Marketing Management by Philip Kotler & Kevin Lane Keller

    Recommended · MBA, FEMBA, MGMT 260B Marketing Strategy & Resource Allocation · seen 2015 · source

    See it on Amazon ↗