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Books on UT Austin McCombs reading lists

These books appear in course material that UT Austin McCombs or its faculty have published. Each line shows how the book was listed, the course, the year the listing was seen and a link to the source. Reading lists change every term, so check the source for the current one.

This site is not affiliated with or endorsed by any university or business school; references to course reading lists point to publicly available material.

Operations

Strategy

  • Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

    Recommended · Texas MBA, MKT 382 AI for Competitive Advantage · seen 2025 · source

    See it on Amazon ↗