Books on Berkeley Haas reading lists
These books appear in course material that Berkeley Haas or its faculty have published. Each line shows how the book was listed, the course, the year the listing was seen and a link to the source. Reading lists change every term, so check the source for the current one.
This site is not affiliated with or endorsed by any university or business school; references to course reading lists point to publicly available material.
Strategy
- Competitive Strategy by Michael E. Porter
Required · MBA, MBA 299 Strategy (Profs. John Morgan & Daniel Elfenbein) · seen 2005 · source
Operations
Marketing
- Influence by Robert B. Cialdini
Required · MBA, MBA254 Power and Politics in Organizations (Prof. Cameron Anderson) · seen 2013 · source
- Marketing Management by Philip Kotler & Kevin Lane Keller
Recommended · EWMBA, EWMBA 206 Marketing Organization and Management (Prof. Zsolt Katona) · seen 2021 · source
Negotiation
- Negotiation Genius by Deepak Malhotra & Max H. Bazerman
Recommended · MBA, MBA 252 Negotiation and Conflict Resolution (Prof. Juliana Schroeder) · seen 2016 · source
- Getting Past No by William Ury
Required · MBA, MBA 252 Negotiation and Conflict Resolution (Prof. Juliana Schroeder) · seen 2016 · source