Books on Wharton reading lists
These books appear in course material that Wharton or its faculty have published. Each line shows how the book was listed, the course, the year the listing was seen and a link to the source. Reading lists change every term, so check the source for the current one.
This site is not affiliated with or endorsed by any university or business school; references to course reading lists point to publicly available material.
Strategy
- The Innovator's Dilemma by Clayton M. Christensen
Required · MBA Program and MBA Program for Executives, MGMT 765 Venture Capital and Entrepreneurial Management: Practices and Institutions of Silicon Valley · seen 2017 · source
Marketing
- Crossing the Chasm by Geoffrey A. Moore
Required · MBA Program and MBA Program for Executives, MGMT 765 Venture Capital and Entrepreneurial Management: Practices and Institutions of Silicon Valley · seen 2017 · source
- Marketing Management by Philip Kotler & Kevin Lane Keller
Recommended · MBA, MKTG 611 Marketing Management (Prof. Barbara Kahn) · seen 2016 · source